“My personal branding started with a creation of a symbol, a monogram, of my simplified first name “MATT”.  I didn’t want the typical monogram built from just a set of initials, but something that said more about who I am as a designer and how I feel about the process of design itself. The combination of these letter forms allowed for a shape to be created. This shape resembles a Tower. The tower represents “clear vision”, “strength”, and “focus”.  All of these attributes are what I like to convey through my design work.”